And it's not from a lack of trying!
You've tried to eat better; you've invested in help, but it feels like no matter what you try, you can't make it stick and keep getting stuck in the same patterns.
You want to feel better, but your eating habits keep getting in the way
Does this sound familiar?
You start a new healthy eating plan feeling motivated, but as soon as life gets busy or things don't go to plan, it all falls apart
You eat “perfectly” for weeks, then give up
You tell yourself you'll only have a few biscuits, chips, lollies, but once you start, it can feel impossible to stop until the whole packet is gone
You keep eating, even when you're full
You're constantly thinking about what you've eaten, what you're allowed to eat next or feeling guilty for not eating "good enough"
Food takes up far too much mental space
Whether you're stressed, bored, overwhelmed or exhausted, food has become your go-to for a quick hit of comfort, relief or dopamine
You keep reaching for snacks to feel better
You need to address the physical, emotional and mental patterns keeping you stuck
Most women try dieting, counting calories, and strict meal plans, but these aren't sustainable, especially for ADHD brains.
And they usually make cravings, emotional eating and binge eating worse, because ...
You don't need more willpower, discipline or another diet plan
There are three main reasons you're binge eating
1. You're running on empty
You're either intentionally or unintentionally restricting food, that by the afternoon or evening, you're starving, craving quick energy and finding it much harder to feel in control around food.
2. You need food to cope
When you're stressed, bored, overwhelmed or craving stimulation, food's your default for a quick dopamine hit or to feel better. You don't have other tools to meet those needs, or everything else feels like too much effort.
You have hundreds of subconsious food rules about what, when and how much you should eat. When you break a food rule or don't eat good enough, you feel guilty, think what the hell and spiral into a binge (starting the cycle again tomorrow)
3. You're all or nothing
(without dieting, or following a boring meal plan)
We start on the 26th October | Limited spots available
A LIVE 6-week program, we help women with ADHD feel calmer, consistent and in control around food using sustainable advice and neuro-affirming strategies they can actually maintain
$2,499
VALUE
JOIN THIS ROUND
What you'll learn
Take A Peek
To reduce cravings and support energy, mood, and better concentration.
Instead of being given a boring meal plan, you'll learn how to make your own flexible, ADHD-friendly meal map that helps you eat better, even with changing preferences and on low-capacity days.
Learn when, why and what to eat (and how to do it easily)
Module One
Know what and how to eat to help reduce cravings
Create your own flexible, visual ADHD meal map
Feel confident eating well, even on low-capacity weeks
This week you'll learn:
- Why eating more regularly is the most important anyone who wants to stop binge eating can do
- Why it's so hard to eat regularly as a woman with ADHD and how to make it easier
This week you'll learn:
- What to eat and why, using my gentle ADHD friendly nutrition approach that helps you eat better without stress or obsession.
Understand why food's become your go-to coping tool and how to reduce your reliance on it. You won't be told to "just meditate" when you crave chocolate.
Instead, you'll learn how to meet your needs earlier, expand your capacity, find other ways to feel good (that you actually enjoy) and practise managing your cravings rather than fighting them.
Reduce your reliance on food for comfort and stimulation
Module Two
Know why you reach for food when you're not hungry
Make your dopamine and regulation toolkit
Manage your cravings before they turn into a binge
This week you'll learn:
- Why it's more normal than you think to keep reaching for food even when you're not hungry, and nothing to be ashamed of
- More tools to support emotional and sensory needs without just relying on food
This week you'll learn:
- How to reconnect with your body and start listening to and trusting your body's fullness cues again
- The difference between fullness and satisfaction and the importance of both
Understand how your food thoughts and beliefs can make cravings stronger and keep you stuck in cycles of guilt and overeating. This doesn't mean throwing nutrition out the window or eating whatever you want all day.
Learn how to balance nourishing your body with enjoying food, loosen your food rules, and stop feeling like one food choice has ruined everything.
Food freedom and flexibility, without losing control
Module Three
Feel less guilt for eating non-nutritious foods
Find a balance between nutrition and enjoyment
Feel in control around highly palatable foods
This week you'll learn:
- Which food rules, beliefs, and thoughts are keeping you stuck in a binge/guilt cycle
- How to gently challenge and replace your food rules, beliefs, and thoughts
- About the unhelpful inner voices that are sabotaging your sucess
This week you'll learn:
- How to tell if you actually like a food or you've just been told you should
- About sensory-specific satiety and how this tool alone can help reduce bingeing
- How to be more free and flexible with foods, without losing control
How it works
Rather than throwing a content hub at you full of lessons that overwhelms your brain, every week you'll get a short and pre-recorded lesson to watch
A short video in your inbox each Sunday
Inside the weekly calls and community
The coaching calls are every Tuesday at 6pm AEDT via Zoom, starting on the 27th.
Even if you can't join the live calls you can ask questions and get support inside our private and safe community space.
Helping you build new habits
Each week you'll be given an easy and simple activity to complete that helps you build new habits
Weekly Lessons
Support + Coaching
Weekly Activities
"I'm eating more regularly, I haven't binged in months, and food takes up so much less space in my head"
JACINTA - MELBOURNE
“I used to feel so out of control and guilty about my eating. Now I rarely binge, and food doesn't have the same hold over me anymore.”
EMILLIE - QUEENSLAND
"I think about food a lot less, while eating more regularly. I’m less starving at the end of the day. I’ve been more mindful to add flavour and enjoyment to my meals and feel less guilt"
Annoymous - AUSTRALIA
“I felt like I was in such a spiral and had been stuck for so long. The small, gradual changes have genuinely changed my life, and it hasn't felt that hard"
JAY - AUSTRALIA
“I used to feel like I had no control around food. I'd constantly crave takeaway and snacks, and once I started eating, I struggled to stop. Now I'm eating more regularly, understanding what my body actually needs and even enjoying one biscuit without feeling like I need the whole packet. Food feels so much less like a battle.”
EMILINE - AUSTRALIA
“I'd tried so many different things, but nothing stuck. Now I'm eating more consistently and feeling so much less stressed around food. Even if I do overeat, I don't feel like I've ruined everything.”
ANNIE - MELBOURNE
A simple visual guide to help you eat better, without counting calories, tracking macros or overthinking every food choice.
Protein & Fibre Cheat Sheet
ADHD Meal Companion
A meal planning buddy to help you figure out what to eat, without endless decision fatigue, complicated recipes or staring into the fridge for 20 minutes.
FREE BONUSES. FREE BONUSES. FREE BONUSES
FREE
FREE
By the end of this Program you'll KNow how to
No strict or boring meal plans that expects you to eat he same meals or spend hours in the kitchen every week.
Eating well consistently (without overwhelm)
Learn practical ways to respond to your food urges, without constantly battling yourself or relying on willpower
Managing cravings (not fight them)
Learn how stop eating before all the food is gone, and how to reduce the shame and guilt you feel for eating certain foods
Eat without guilt or losing control
Spend less time worrying about food, and more time enjoying your life, while still eating healthy foods more consistently
Feeling less consumed by food
Erin's signature ADHD + Binge Eating Framework (value: $299)
6 x weekly LIVE group coaching calls with Erin to ask any questions and get support (value: $1,199)
Lifetime access to the pre-recorded Food Chaos to Calm content hub + call recordings (value: $499)
The Food Chaos to Calm workbook with strategic activities to change behaviours (value: $199)
Access to a private community for motivation, support & accountability (value: $299)
OVER $2,499 IN VALUE
You have ADHD (or suspect you do) and struggle with consistent eating habits
You're ready to change your eating habits, not just collect more information
You want a structured, non-diet approach, with guidance and support but no pressure to do everything perfectly
You want ADHD-friendly support that suits your changing energy and capacity
This is for you if ...
Not the right fit if ...
You want a weight-loss program, calorie targets or a strict meal plan to follow
You want a self-paced course without live calls, weekly activities or group support
You're not open to a new approach or to putting what you learn into practice
You want a band-aid fix, rather than building sustainable habits and a healthier relationship with food
“I used to feel so overwhelmed by food. Now I have simple ways to eat well that actually work with my ADHD brain. I can't believe it's taken me until my 40s to learn this!”
BEC - SYDNEY
As a late-diagnosed ADHDer, who spent years struggling with binge eating in secret, I know most traditional advice to eat better doesn't work for our brains.
Over the past decade, I’ve helped hundreds of women reduce cravings, emotional eating and feel more in control around food, not just with evidence-based recommendations, but by drawing on my professional and lived experience.
Hi, I'm Erin & I'm going to teach you how to feel better
ADHD + Binge Eating Dietitian
14
200+
500+
12
Years experience as a Dietitian
Women I've helped stop binge eating
Cups of tea I drank making this program
Publications that I've been featured in
ADD 1:1 COACHING WITH ERIN
Everything inside the Food Chaos to Calm program plus the 1:1 coaching with Erin*
1 x 60 min tailored goal/roadmap session
3 x 45 min 1:1 coaching sessions (over 2 months)
A personalised progress and goal dashboard on Notion
Erin as your personal 8-week accountability buddy
Payment plans available
*Medicare + Private health rebates available for 1:1 sessions
$1,999
THE INVESTMENT
Tailored advice and strategies specific to your preferences, needs and life
A more private space to discuss your relationship with food and your body
To unpack more vulnerable topics that you wouldn't feel comfortable discussing in a group setting
More accountability and hands-on support
a more private and tailored experience with an added layer of accountability, while still showing up in a smaller group setting
If you want ...
This is the best option for women who want ...
ADD 1:1 COACHING
If you can see the answer to your question, send us an email hello@balanceandbite.com.au we'll be happy to help.
A FEW THINGS PEOPLE USUALLY ASK
FAQ
No. While Food Chaos to Calm™ is designed with women with ADHD in mind, you don't need a formal diagnosis to join.
If you're struggling with cravings, emotional eating, binge eating or feeling stuck in an all-or-nothing cycle with food, the strategies we explore will still be very helpful.
Do I need to have ADHD to join?
We officially start on Monday 26 October! 🎉
You'll get access to the lessons and program hub on Friday 23 October.
Our first LIVE call is Tuesday 27 October at 6 pm AEDT, and the program finishes on 6 December.
When does the program start?
No! This is a six-week LIVE, guided program.
Each week, we'll work through one focus at a time.
You'll have a short pre-recorded lesson, one practical activity and a LIVE group coaching call where you can ask questions and get support.
Is this a self-paced course?
No! I won't just tell you what to eat, instead I'll show you which foods and supplements you needs and why make sure you feel confident applying this information yourself.
Because telling you what to eat instead sustainable. You need to have autonomy in your food decisions to make this work long term.
Are you just going to tell me what to eat?
I'm sorry this, I know how frustrating it is to invest in things that don't work.
I unfortunately hear this from women everyday. They've done diets, calorie counting, cutting out sugar, meal plans, but nothing works long term.
It's not their fault. These strategies usually make eating habits worse.
Inside Food Chaos to Calm™, I'll help you how to eat healthier by giving your food structure with flexibility. No rigid food rules. No starting again every Monday.
I've tried everything. How is this different?
That's ok! You'll still get SO much support inside the program and can watch the call replays.
You'll still get access to the pre-recorded lessons, weekly activities, workbook, connect with other women, and ask questions and get help inside the community.
What if I can't make the LIVE calls?
No! I won't just tell you what to eat, instead I'll show you which foods and supplements you needs and why make sure you feel confident applying this information yourself.
Because telling you what to eat instead sustainable. You need to have autonomy in your food decisions to make this work long term.
Are you just going to tell me what to eat?
Absolutely! You support women all over the world! All lessons and resources are available online, and the LIVE coaching calls are recorded if the time difference doesn't work for you.
The LIVE calls are held on Tuesdays at 6pm Melbourne time (AEDT) - Check your timezone
Can I join if I don't live in Australia?
No! I won't just tell you what to eat, instead I'll show you which foods and supplements you needs and why make sure you feel confident applying this information yourself.
Because telling you what to eat instead sustainable. You need to have autonomy in your food decisions to make this work long term.
Are you just going to tell me what to eat?
Absolutely not! These calls are a safe, non-judgmental and shame-free space to share, but you'll never be pressured or expected to speak.
The LIVE calls are an opportunity to ask questions, work through challenges and get support, but you can just sit back and listen.
Do I have to talk during the coaching calls?
No! I won't just tell you what to eat, instead I'll show you which foods and supplements you needs and why make sure you feel confident applying this information yourself.
Because telling you what to eat instead sustainable. You need to have autonomy in your food decisions to make this work long term.
Are you just going to tell me what to eat?
No. However, there is an optional paid 1:1 coaching upgrade available if you'd like more personalised support.
You can click here to secure your 1:1 coaching spot or email hello@balanceandbite.com.au if you'd like more information about this option.
Is individual coaching included?
No! I won't just tell you what to eat, instead I'll show you which foods and supplements you needs and why make sure you feel confident applying this information yourself.
Because telling you what to eat instead sustainable. You need to have autonomy in your food decisions to make this work long term.
Are you just going to tell me what to eat?
Food Chaos to Calm™ comes with a 14-day money-back guarantee.
If you've genuinely given these lessons a go and feel the program isn't right for you, contact us within the 14-day window to request a refund, subject to the guarantee terms.
What if I join and realise it's not right?
Maybe you’ve tried things before and felt disappointment, or you want to join but don't fully trust yourself to follow through.
That’s why I offer a 14-day money-back guarantee to take some of the pressure off.
Complete the Start Here section, Module One and the accompanying activity. If you decide Food Chaos to Calm isn’t the right fit, email us within that 14-day period to request a refund.
Full terms and conditions at the checkout
I know how scary it can feel to start something new
14 dAY money Back Guarantee
WANT TO FEEL BETTER BEFORE THE END OF THE YEAR?
JOIN THIS ROUND OF FOOD CHAOS TO CALM
